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The end of fashion

The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In < The End of Fashion, Wall Street Journal</, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.</

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  • ""The End of Fashion traces an arc from the origins of couture and its apotheosis in the early part of this century to the advent of pret-a-porter post - World War II and the sweeping changes that have taken place as the century ends. It is an arc from the time when "fashion" was defined by elite French designers whose clothes could be afforded only by global socialites - but whose designs were copied and followed by everyone else - to the point where the rules are set by consumers and the designers must follow them. From Balenciaga to Banana Republic; from class to mass; from elitism to democratization; from art to commodity. Above all, this is the story of the triumph of marketing."--Jacket."
  • "The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In < The End of Fashion, Wall Street Journal</, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.</"@en

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  • "Electronic books"@en
  • "Electronic books"

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  • "Fasshon dezaina : Kuka kuwareruka"@ja
  • "The end of fashion"@en
  • "The end of fashion"
  • "The end of fashion : how marketing changed the clothing business forever"@en
  • "The end of fashion : how marketing changed the clothing business forever"
  • "ファッションデザイナー : 食うか食われるか"
  • "Hasshon dezaina : kuu ka kuwareru ka"
  • "The end of fashion the mass marketing of the clothing business"
  • "The End of fashion : how marketing changed the clothing business forever"
  • "P'aesyŏn dijainŏ ŭi segye"
  • "The end of fashion the mass marketing of the clothing business forever"@en
  • "The end of fashion how marketing changed the clothing business forever"
  • "The end of fashion : the mass marketing of the clothing business"
  • "The end of fashion : the mass marketing of the clothing business"@en

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