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Essentials of Mass Communication Theory

This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.

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  • "This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication."@en
  • "Arthur Asa Berger combines his broad knowledge of the field with his ability to translate difficult theories into comprehensible terms and accessible language. He uses illustrations related to popular genres to make these theories relevant to students'' lives. The concluding chapter provides questions for further work and discussion and is designed to help the student further contemplate the implications and applications of mass communication theory. --From publisher's description."

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  • "Electronic books"@en
  • "Leermiddelen (vorm)"

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  • "大眾傳播導理"
  • "Essentials of Mass Communication Theory"@en
  • "Da zhong chuan bo li lun jing hua"
  • "Essentials of mass communication theory"@en
  • "Essentials of mass communication theory"
  • "大眾傳播理論精華"
  • "大眾傳播導論"
  • "Da zhong chuan bo dao lun"
  • "Da zhong chuan bo dao li"

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