"BUSINESS & ECONOMICS Advertising & Promotion." . . "Relations publiques Études transculturelles." . . "Relations publiques - Études transculturelles." . "Internationaler Vergleich." . . "Mednarodno komuniciranje." . . "Communication." . . "économie internationale relations publiques [études diverses]" . . "Relacoes publicas." . . "Odnosi z javnostmi." . . "Relacions públiques Estudis interculturals." . . "Kulturvergleich." . . "International business." . . "Öffentlichkeitsarbeit." . . "Public relations." . . . . . . . . . . . . . . . . . "International Public Relations a Comparative Analysis"@en . . . . . . . "Electronic books"@en . "As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take shape in scholarly writing about the field. The existing literature on international public relations tends to focus on how those working for western organizations --particularly multi-national corporations--can best practice abroad. Although useful, such writings tend to focus on adaptation of weste."@en . "This is a comparative analysis of public relations as practiced in various countries and regions around the world. The text views public relations in each country or region covered from the perspective of the practioners in that country. It also discusses issues and practices relating to education." . . . . . . . . . . . . . . . . . "International Public Relations A Comparative Analysis"@en . . . . . "Cross-cultural studies" . "Cross-cultural studies"@en . "International public relations : a comparative analysis" . "International public relations : a comparative analysis"@en . "Mednarodno pravo." . . "Prediction." . . "Mednarodno poslovanje." . . "Predvidevanje." . . "Reclame. Public relations." . . . . "International law." . . "International communication." . . "Komuniciranje." . .