Linked Data Explorerhttp://worldcat.org/entity/work/id/341668047
That's marketing understanding consumer behavior
Explains marketing concepts and tools, including segmentation, market research, branding, packaging, variable pricing, and positioning.
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http://schema.org/about
- http://experiment.worldcat.org/entity/work/data/341668047#Topic/marketing
- http://id.worldcat.org/fast/924314
- http://experiment.worldcat.org/entity/work/data/341668047#Topic/advertising
- http://id.loc.gov/authorities/subjects/sh85001086
- http://experiment.worldcat.org/entity/work/data/341668047#Topic/segmentation_du_marche
- http://id.worldcat.org/fast/1010167
- http://experiment.worldcat.org/entity/work/data/341668047#Topic/consommateurs_comportement
- http://id.loc.gov/authorities/subjects/sh87006429
- http://id.loc.gov/authorities/subjects/sh85036062
- http://experiment.worldcat.org/entity/work/data/341668047#Topic/consumers
- http://id.loc.gov/authorities/subjects/sh85081333
- http://id.loc.gov/authorities/subjects/sh85081327
- http://id.worldcat.org/fast/797511
- http://id.worldcat.org/fast/876238
- http://experiment.worldcat.org/entity/work/data/341668047#Topic/publicite
- http://id.worldcat.org/fast/1010139
http://schema.org/alternateName
- "Understanding consumer behavior"
- "Understanding consumer behavior"@en
http://schema.org/contributor
- http://viaf.org/viaf/129289152
- http://viaf.org/viaf/156449674
- http://viaf.org/viaf/264266396
- http://id.loc.gov/authorities/names/n2010070196
- http://id.loc.gov/authorities/names/no91020252
- http://worldcat.org/entity/person/id/2634401199
- http://worldcat.org/entity/person/id/2638278770
- http://worldcat.org/entity/person/id/2636270469
- http://id.loc.gov/authorities/names/n85303480
- http://viaf.org/viaf/264150257
http://schema.org/description
- "Explains marketing concepts and tools, including segmentation, market research, branding, packaging, variable pricing, and positioning."
- "Explains marketing concepts and tools, including segmentation, market research, branding, packaging, variable pricing, and positioning."@en
- ""Offers an overview of marketing, explaining segmentation, market research, branding, packaging, variable pricing, and positioning. Tells why branding a product adds value, why hospitals describe themselves as "wellness providers," what the restaurant chain Planet Hollywood has in common with a struggling mousetrap maker, and why women's clothing does not come in standardized sizes."--Notice OCLC."
http://schema.org/name
- "That's marketing understanding consumer behavior"@en
- "That's marketing understanding consumer behavior"