Brings together, for the first time, the best of Gladwell's writing from The New Yorker in the past decade, including: the bittersweet tale of the inventor of the birth control pill; the dazzling inventions of the pasta sauce pioneer Howard Moscowitz; spotlighting Ron Popeil, the king of the American kitchen; and the secrets of Cesar Millan, the "dog whisperer." Gladwell also explores intelligence tests, ethnic profiling and "hindsight bias," and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate.
"Collects the author's best "New Yorker" pieces, including an essay on why there are so many kinds of mustard but only one type of ketchup, an assessment of what makes a safer car, and an examination of a machine built to predict hit movies."
"Brings together, for the first time, the best of Gladwell's writing from The New Yorker in the past decade, including: the bittersweet tale of the inventor of the birth control pill; the dazzling inventions of the pasta sauce pioneer Howard Moscowitz; spotlighting Ron Popeil, the king of the American kitchen; and the secrets of Cesar Millan, the "dog whisperer." Gladwell also explores intelligence tests, ethnic profiling and "hindsight bias," and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate."
"Brings together, for the first time, the best of Gladwell's writing from The New Yorker in the past decade, including: the bittersweet tale of the inventor of the birth control pill; the dazzling inventions of the pasta sauce pioneer Howard Moscowitz; spotlighting Ron Popeil, the king of the American kitchen; and the secrets of Cesar Millan, the "dog whisperer." Gladwell also explores intelligence tests, ethnic profiling and "hindsight bias," and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate."@en
"What is the difference between choking and panicking? Why are there dozens of varieties of mustard but only one variety of ketchup? What can we learn from football players about how to hire teachers? What does hair dye tell us about the history of the twentieth century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves. Now he brings together, for the first time, the best of his writing from The New Yorker over the same period."
"Brings together, for the first time, the best of Gladwell's writing from "The""New Yorker" in the past decade, including: the bittersweet tale of the inventor of the birth control pill; the dazzling inventions of the pasta sauce pioneer Howard Moscowitz; spotlighting Ron Popeil, the king of the American kitchen; and the secrets of Cesar Millan, the "dog whisperer." Gladwell also explores intelligence tests, ethnic profiling and "hindsight bias," and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate."
"HauptbeschreibungMit seinen Büchern verändert Malcolm Gladwell unsere Sicht auf die Welt und auf uns selbst. In seinem neuen Buch zeigt er an vielen Beispielen, wie hilfreich es ist, die Perspektive eines anderen einzunehmen. Aus scheinbar nebensächlichen Themen und Personen zaubert er verblüffende Erkenntnisse. So erfahren wir aus dem Beispiel von Shirley Polykoff und ihren Slogans für Haarfärbemittel etwas über den Wandel im Selbstverständnis der Frauen. Und das Beispiel des Hundeflüsterers" Cesar Millan zeigt besonders deutlich, wie wichtig es ist, sich den Blick eines anderen, sei es Mensc."
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