Introduces students to interpersonal, small group, and public communication. This edition contains material on technology in communication, personal listening styles, deceptive communication, informative speaking, and a section on Cumulative Effects Theory in the Media Appendix.
"Along with expanding student knowledge, [the book] aims to help readers improve their communication behavior ... [The book] is aimed at two audiences: nonmajor, for whom this book may be the only systematic look they take at the subject, and students who are using the course as an overview for more detailed study in future courses ... this edition refuses to take sides in the theory vs. skills debate ... Instead, it shows how theory and research help students operate more effectively in everyday life, and how everyday behavior illustrates the value of scholarship. This balanced approach means that students can expect to finish the basic course well equipped both to talk in an informed manner about communication and to talk more effectively with the people who are important to them.-Pref."
"Provides a student textbook covering basic communication concepts including perception, language, listening, and nonverbal communication. Includes sections on interpersonal communication, small group communication, and public address. Features examples from popular films and television shows, updated coverage of culture and technology, case studies, sample speeches, and interview help."
"This best-selling textbook for introductory human communication courses places communication theory within the context of everyday skills."
"CD-ROM contains: study guide to the text, fill-in-the-spaces activities, self-tests, sample speech videos."
"Introduces students to interpersonal, small group, and public communication. This edition contains material on technology in communication, personal listening styles, deceptive communication, informative speaking, and a section on Cumulative Effects Theory in the Media Appendix."@en
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Communication Canada Manuels d'enseignement supérieur.
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LANGUAGE ARTS & DISCIPLINES Communication Studies.
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