Say it with charts : the executive's guide to visual communication
Say It with Charts has helped thousands of professionals create compelling, interesting presentations for any business need. Now in its fourth edition, this classic hands-on reference has sold more than 100,000 copies, with revenues topping more than USD1.5 million. Play It with Charts helps business professionals make even more of their visual communications skills and tools. Part refresher course, part step-by-step guidelines, part self-test, this hands-on workbook helps professionals of every level improve their visual communications skills.; Already popular with colleagues at McKinsey & Co. in a prototype version, The Workbook will help readers improve their abilitiy to design charts and graphs that really work. Full of step-by-step guidelines, suggestions for improvement, and tips on customizing graphics to specific audiences, this practical guide helps readers avoid the temptation of using blah-blah-blah exhibits and basic clip art in routine PowerPoint shows. Readers will be given a chance to study exhibits, sketch their own suggested improvements, and compare their work to Gene Zelazny's. Zelany, Director of Visual Communications at McKinsey, has more than 40 years' experience designing successful reports and presentations. Play It with Charts allows anyone to work one-on-one with Gene in this workbook format, improving on and designing new graphics that will enliven any presentation.
"Dieser bewährte Ratgeber weist Schritt für Schritt den Weg zu überzeugenden Präsentationen. Anhand zahlreicher Beispiele aus der Unternehmenspraxis erfahren Sie, wie Sie komplexe Inhalte visualisieren und Ihre Ideen und Informationen eindrucksvoll vermitteln. Die sechste überarbeitete und erweiterte Auflage dieses Bestsellers enthält alle wichtigen Punkte der Vorauflagen und zeigt darüber hinaus, wie Sie mit Hilfe der heutigen technischen Möglichkeiten auf Ihrem Computer perfekte und einprägsame Charts entwerfen. ̈Das passende Schaubild finden und treffsicher anwenden: Von den Daten zur Aussage - Von der Aussage zum Vergleich - Vom Vergleich zum Schaubild ̈Wie aus Begriffen Bilder werden: Konzept-Schaubilder, Metaphern-Schaubilder, ̈Bilder.com: Lesbarkeit sichern, Farbe sinnvoll einsetzen, Spezialeffekte nutzen . Dieses Buch ist ein Standardwerk für alle, die ihre Aussagen klar und prägnant vermitteln wollen. Für Entscheider, Verkaufsmanager, Managementberater, die in einem Konferenzraum direkt zu ihren Zuhörern sprechen oder weltweit über Bildschirme kommunizieren. Gene Zelazny ist in den USA Director of Visual Communications der internationalen Unternehmensberatungsgesellschaft McKinsey & Company, Inc. Mehr als 40 Jahre Erfahrung und zahlreiche Veröffentlichungen über den wirkungsvollen Einsatz visueller Hilfsmittel zeichnen ihn als Experten aus. Er hält außerdem Vorlesungen an den renommiertesten Business Schools der Welt, darunter Harvard, London Business School und Insead."
"Say It with Charts has helped thousands of professionals create compelling, interesting presentations for any business need. Now in its fourth edition, this classic hands-on reference has sold more than 100,000 copies, with revenues topping more than USD1.5 million. Play It with Charts helps business professionals make even more of their visual communications skills and tools. Part refresher course, part step-by-step guidelines, part self-test, this hands-on workbook helps professionals of every level improve their visual communications skills.; Already popular with colleagues at McKinsey & Co. in a prototype version, The Workbook will help readers improve their abilitiy to design charts and graphs that really work. Full of step-by-step guidelines, suggestions for improvement, and tips on customizing graphics to specific audiences, this practical guide helps readers avoid the temptation of using blah-blah-blah exhibits and basic clip art in routine PowerPoint shows. Readers will be given a chance to study exhibits, sketch their own suggested improvements, and compare their work to Gene Zelazny's. Zelany, Director of Visual Communications at McKinsey, has more than 40 years' experience designing successful reports and presentations. Play It with Charts allows anyone to work one-on-one with Gene in this workbook format, improving on and designing new graphics that will enliven any presentation."@en
"Dieser bewährte Ratgeber weist Schritt für Schritt den Weg zu überzeugenden Präsentationen. Anhand zahlreicher Beispiele aus der Unternehmenspraxis erfahren Sie, wie Sie komplexe Inhalte visualisieren und Ihre Ideen und Informationen eindrucksvoll vermitteln. Die siebte, aktualisierte Auflage dieses Bestsellers enthält alle wichtigen Punkte der Vorauflagen und zeigt darüber hinaus, wie Sie auf Ihrem Computer perfekte und einprägsame Charts auswählen. Dieses Buch ist ein Standardwerk für alle, die ihre Aussagen klar und prägnant vermitteln wollen. Für Entscheider, Verkaufsmanager, Management."
"Neun Uhr morgens, am dritten Dienstag im Monat. Der Strategieaus schuß tritt zu seiner monatlichen Sitzung zusammen. Das Wort hat Dr. Frank, vielversprechender Nachwuchsmanager und vom Ausschuß vorsitzenden beauftragt, mit seiner Präsentation das Thema des Tages einzuführen: Lage der Branche und Position des eigenen Unterneh mens als Orientierungsrahmen für neue Investitionsvorhaben. Entschlossen, seine Sache gut zu machen, hat Dr. Frank gründlich re cherchiert, eine saubere Gliederung ausgearbeitet und auch die Schau bilder zur visuellen Untermalung nicht vergessen. Daß grafische Dar stellungen ein wichtiges Kommunikationsmittel sind, steht für ihn fest. Und wer wollte da widersprechen? Gut konzipiert und gestaltet, sagt ein Schaubild in der Tat mehr als tausend Worte - und zwar schneller und klarer als jede Zahlentabelle. Allerdings, auch das Umgekehrte gilt: Schaubilder, die nicht gut konzi piert und gestaltet sind, stiften mehr Verwirrung als Erhellung. Und ge nau das wird unser Referent gleich sehr anschaulich beweisen. Setzen wir uns also unter seine Zuhörer und lassen seine Präsentation auf uns wirken. 12 Einführung Dr. Frank beginnt: Guten Morgen, meine Damen und Herren. Ich habe hier einen kurzen Überblick über unsere Branche und die Position unseres Unternehmens zu sammengestellt. Damit möchte ich Sie überzeugen, daß wir verstärkt in Entwicklungs ländern aktiv werden sollten. Warum das nötig ist, will ich anhand einiger Schaubilder verdeutlichen. Zunächst möchte ~ 1 ich zeigen, daß r--~ unsere ganze ,.".,.. ."... r..-;";I. J,. ,~. ~ ",.'" ".0;" .... f-:-'" ;"';""';;;j. ............ ..... """ ... .. --- -;0."
"A chart that once took ten hours to prepare can now be produced by anyone withten minutes and a computer keyboard. What hasn't changed, however, are thebasics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts, Fourth Edition --thelatest, cutting-edge edition of his best-selling presentation guide -- Gene Zelazny reveals time-tested tips for preparing effective presentations. Then, this presentation guru shows you how to combine those tips with today's hottest technologies for sharper, stronger visuals. Look to this comprehensivepresentation encyclopedia for information on: * How to prepare different types of charts -- pie, bar, column, line, or dot -- and when to useeach * Lettering size, color choice, appropriate chart types, and more * Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites."
"Dieser bewährte Ratgeber weist Schritt für Schritt den Weg zu überzeugenden Präsentationen. Anhand zahlreicher Beispiele aus der Unternehmenspraxis erfahren Sie, wie Sie komplexe Inhalte visualisieren und Ihre Ideen und Informationen eindrucksvoll vermitteln. Die siebte, aktualisierte Auflage dieses Bestsellers enthält alle wichtigen Punkte der Vorauflagen und zeigt darüber hinaus, wie Sie auf Ihrem Computer perfekte und einprägsame Charts auswählen. Dieses Buch ist ein Standardwerk für alle, die ihre Aussagen klar und prägnant vermitteln wollen. Für Entscheider, Verkaufsmanager, Managementberater, die in einem Konferenzraum direkt zu ihren Zuhörern sprechen oder weltweit über Bildschirme kommunizieren. Inhalt - Das passende Schaubild finden und treffsicher anwenden: Von den Daten zur Aussage - Von der Aussage zum Vergleich - Vom Vergleich zum Schaubild - Wie aus Begriffen Bilder werden: Konzept-Schaubilder, Metaphern-Schaubilder - Bilder.com: Lesbarkeit sichern, Farbe sinnvoll einsetzen, Spezialeffekte nutzen Der Autor Gene Zelazny ist in den USA Director of Visual Communications der internationalen Unternehmensberatungsgesellschaft McKinsey & Company, Inc. Mehr als 40 Jahre Erfahrung und zahlreiche Veröffentlichungen über den wirkungsvollen Einsatz visueller Hilfsmittel zeichnen ihn als Experten aus. Er hält außerdem Vorlesungen an den renommiertesten Business Schools der Welt, darunter Harvard, London Business School und Insead."
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BUSINESS & ECONOMICS Business Communication General.
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BUSINESS & ECONOMICS Business Communication Meetings & Presentations.
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Business presentations Graphic methods Computer programs.
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Communication dans l'entreprise Méthodes graphiques.
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Présentations assistées par ordinateur Méthodes graphiques.
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