"Dieses Buch ist ein Versuch, aus eingefahrenen Denkmustern auszubrechen, die so viele Unternehmen heute kennzeichnen. In den Unternehmen wird hart gearbeitet, sie haben hoch qualifizierte Mitarbeiter und erstklassige Produkte, aber sie erinnern mich an ein Fuflballspiel, bei dem der Ball planlos hin-und her gekickt wird, nur urn das Spiel in Gang zu halten. Hauptsache, die eigene Mannschaft kassiert kein Tor, und am Ende steht es Unentschieden. Es fehlt der Tempowechsel, die Begeisterung und das Selbstvertrauen in die eigenen Tor jagerqualitaten. Durch meine Arbeit in Konzeptentwicklung und Marketing fur internationale Unternehmen habe ich festgestellt, wie schwierig es ist, Verhaltensweisen und Botschaften in Grofl unternehmen iiber alle Ebenen zu kommunizieren. Ich arbeite mit Fiihrungskraften an der Unternehmensspitze wie auch mit Mitarbeitern untergeordneter Hierarchieebenen, und zwar in der Muttergesellschaft und den Tochterunternehmen gleicher maflen. Dadurch erhalte ich ein schonungsloses, hochaktuelles Bild der mangelnden Homogenitat vieler Unternehmen. Gleichzeitig ist mir alarmierend oft aufgefallen, wie viele grofle und eigentlich gesunde internationale Unternehmen in end loser Biirokratie ersticken. Visionare, dynamische Fiihrungs personlichkeiten sind immer noch die Ausnahme. Und das trotz der allseits bekannten Tatsache, dass Unternehmen mit einem dynamischen Management am profitabelsten arbeiten. Diejenigen Unternehmen dagegen, die lediglich verwaltet werden und sich auf den Lorbeeren der Vergangenheit ausruhen, haben bereits die Talfahrt angetreten. Es dauert seine Zeit, bis der grofle Einbruch kommt, aber der Abstieg beschleunigt sich in einer globalisierten Welt immer mehr. Wenn Sie zu den Gipfelstiirmern gehoren wollen, ist dies der letzte Aufruf."
"Emotionale Werte von Produkten sind heute entscheidend für den Markterfolg. Erfolgreich ist das Unternehemen, das diese Werte glaubwürdig vermittelt durch eine tief verwurzelte, spirituelle Überzeugung - eine starke Corporate Religion. Jesper Kunde zeigt anhand von zwölf renomierten internationalen Firmenbeispielen anschaulich, was eine Corporate Religion ausmacht: Harley-Davidson, Virgin, Adidas, Nike, Hard Rock Café, SAS, Microsoft, IBM, The Body Shop, Starbucks, McDonald's und Toyota."
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
Commitment Business-to-business companies Case studies.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
Korporacije Koncepcije Poslovna uspešnost Organizacijske spremembe Študije primerov.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
Mednarodna podjetja Inspiracija Kaotični sistemi Osebnost in delo Vizije Strokovni priročnik.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.