Linked Data Explorerhttp://worldcat.org/entity/work/id/354693607
Business to business market research understanding and measuring business markets
This new title is the definitive guide to business to business market research. Approachable in style it answers all the key questions relevant to both a student and practitioner readership. Containing the very latest thinking on research techniques, use of market research and global activity, it will help readers to learn from the experience of others, develop core skills and apply market research effectively. Packed with real-life case studies of B2B issues facing companies today, it contains practical tips on best practice and current thinking.
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http://schema.org/about
- http://experiment.worldcat.org/entity/work/data/354693607#Topic/recherche_en_marketing
- http://experiment.worldcat.org/entity/work/data/354693607#Topic/investitionsgutermarkt
- http://experiment.worldcat.org/entity/work/data/354693607#Topic/investitionsgutermarketing
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- http://experiment.worldcat.org/entity/work/data/354693607#Topic/marketing_industriel_recherche
- http://experiment.worldcat.org/entity/work/data/354693607#Topic/marktforschung
- http://id.loc.gov/authorities/subjects/sh85065897
- http://experiment.worldcat.org/entity/work/data/354693607#Topic/electronic_books
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- http://experiment.worldcat.org/entity/work/data/354693607#Topic/industrial_marketing
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- http://experiment.worldcat.org/entity/work/data/354693607#Topic/industrial_marketing_research
- http://experiment.worldcat.org/entity/work/data/354693607#Topic/business_&_economics_distribution
- http://experiment.worldcat.org/entity/work/data/354693607#Topic/business_to_business_marketing
- http://experiment.worldcat.org/entity/work/data/354693607#Topic/marketing_industriel
http://schema.org/description
- "This new title is the definitive guide to business to business market research. Approachable in style it answers all the key questions relevant to both a student and practitioner readership. Containing the very latest thinking on research techniques, use of market research and global activity, it will help readers to learn from the experience of others, develop core skills and apply market research effectively. Packed with real-life case studies of B2B issues facing companies today, it contains practical tips on best practice and current thinking."@en
- ""Topical and up-to-date, Business to Business Market Research contains the very latest thinking on research techniques, the use of market research and global activity. Ruth McNeil encourages readers to learn from the experience of others, develop core skills and apply market research effectively."--Résumé de l'éditeur."
http://schema.org/genre
- "Electronic books"@en
- "Livres électroniques"
http://schema.org/name
- "Business to business market research : understanding and measuring business markets"
- "Business to business market research understanding and measuring business markets"
- "Business to business market research understanding and measuring business markets"@en
- "Business to Business Market Research: Understanding and Measuring Business Markets"
http://schema.org/workExample
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