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http://worldcat.org/entity/work/id/35895706

Advertising & Promotion

"This highly successful and trusted US textbook has been revised and updated by a talented team of leading researchers from Australia and New Zealand in the field of integrated marketing communication (IMC) and advertising.'--Back cover.

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  • "Introduction to advertising and promotion"
  • "Outlines & highlights for advertising and promotion"
  • "Advertising and promotion"

http://schema.org/description

  • "This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of implementing an IMC strategy."
  • ""This highly successful and trusted US textbook has been revised and updated by a talented team of leading researchers from Australia and New Zealand in the field of integrated marketing communication (IMC) and advertising.'--Back cover."@en
  • ""This text explores the area of advertising and promotion practice. It shows how real organisations coordinate the various elements of the promotional mix with other marketing activities."--Provided by publisher."
  • "Belch/Belch 9th edition continues its advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century."

http://schema.org/genre

  • "Electronic books"@en
  • "Textbooks"
  • "Einführung"
  • "Manuel d'enseignement supérieur (Descripteur de forme)"
  • "Lehrbuch"
  • "Handbooks, manuals, etc"
  • "lærebøger"

http://schema.org/name

  • "Advertisning and promotion : an integrated marketing communications perspective"
  • "Advertising & Promotion"@en
  • "Advertising and promotion an integrated marketing communications perspective"@en
  • "Advertising and promotion an integrated marketing communications perspective"
  • "Advertising and promotion : Australian and New Zealand supplement"@en
  • "Communication marketing : une perspective intégrée"
  • "Advertising and promotion : an integrated marketing communications perspective"
  • "Advertising and promotion : an integrated marketing communications perspective"@en
  • "Communication marketing--une perspective intégrée. Guide d'enseignement et solutions"
  • "广告与促销 : 整合营销传播视角, 第8版"
  • "Guang gao yu cu xiao : zheng he ying xiao chuan bo shi jiao, di 6 ban"
  • "Advertising and promotion : An integrated marketing communications perspective"
  • "Advertising and promotion : an integrated marketingcommunications perspective"
  • "Advertising and promotion : an integrated marketingcommunications perspective"@en
  • "Advertising and Promotion : an Integrated Marketing Communications Perspective"
  • "Advertising and promotion : An integrated marketingcommunications perspective"
  • "Advertising and Promotion : An Integrated Marketing Communications Perspective"
  • "Advertising and promotion"@en
  • "Guang gao yu cu xiao : zheng he ying xiao chuan bo shi jiao, di 8 ban"
  • "Publicidad y promoción : perspectiva de la comunicación de marketing integral"
  • "Publicidad y promoción : perspectiva de la comunicación de marketing integral"@es
  • "广告与促销 : 整合营销传播视角, 第6版"
  • "Advertising & promotion : an integrated marketing communications perspective"
  • "Advertising & promotion : an integrated marketing communications perspective"@en

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