Microsoft first generation the success secrets of the visionaries who launched a technology empire
What began as a modest start-up partnership only twenty-five years ago has already surpassed all the giants of contemporary capitalism, including General Electric and IBM, and has achieved a market value estimated at nearly $500 billion. How did Microsoft achieve all of this in so short a time? What was the true nature of the Microsoft environment in the beginning, and what are the secrets behind its triumph?
"What began as a modest start-up partnership only twenty-five years ago has already surpassed all the giants of contemporary capitalism, including General Electric and IBM, and has achieved a market value estimated at nearly $500 billion. How did Microsoft achieve all of this in so short a time? What was the true nature of the Microsoft environment in the beginning, and what are the secrets behind its triumph?"@en
"This is a story with all the ingredients of a modern legend, representing nothing less than the proverbial American Dream?writ extra-large. It is a story of hard work, brilliance, and extraordinary commitment, featuring the story's original cast members, who could not possibly have foreseen the unprecedented success that awaited them: the forging of a technology empire that would change the world forever. What began as a modest start-up partnership only twenty-five years ago has already surpassed all the giants of contemporary capitalism. How did Microsoft achieve all of this in so short a time? Cheryl Tsang steps inside the famous culture of loyalty, the storied "maniacal work ethic," and the hardcore world of reckless risk-taking to reveal, once and for all, exactly what makes Microsoft tick."@en
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