"In a business environment of fastmoving markets, global supply chains, and dynamic technologies, executing strategy is becoming increasingly dif cult. How do you aim for a target that is constantly shifting while standing on a platform that is constantly destabilized? Professor Levitt provides the answer: plan in detail only as far out as you can see; keep questioning your assumptions about your markets, resources, and competitors; and revise your rolling plan frequently as you track and resolve changing issues. Dr. Levitt emphasizes the critical importance of aligning your organization's structure and culture with your strategy. He describes business failures caused by product value differentiation in conflict with core organisational strengths, leading companies to invest heavily in projects that did not meet the demands of the marketplace or became outdated before they could be released."@en
"Emphasizes the critical need for a business to revise its strategic portfolio to fit the demands of a dynamic environment; including the details that ennable a business to choose the right projects and to do them correctly."
"Business failures occur when leaders fail-- to align an organization with its strategy, to break down plans into doable chunks, or to ensure that project leaders get needed resources and apply them in priority order. Levitt emphasizes the critical need to revise your strategic protfolio to fit the demands of a dynamic environment."@en

Executing your strategy : how to break it down and get it done