"Kundenorientierung." . . "Gesundheitsförderung." . . "Public health Marketing." . . "Public health Marketing" . "Markedsføring" . . "Persuasive Communication." . . "Persuasive Communication" . "Öffentliche Dienstleistung." . . "Etudes de cas." . . "Branding" . . "Stratégie de marque." . . "Health Promotion." . . "Health Promotion" . "Health promotion." . "Health promotion" . "Offentlig sundhed" . . "Überzeugung." . . "Publicité." . . "Programmes de santé." . . "Marketing of Health Services." . . "Marketing of Health Services" . "Public Health." . . "Public Health" . "Services de santé." . . "Branding (Marketing)" . . "Santé publique." . . "Promotion de la santé." . . . . . . . . . . . "In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits." . . . . . . . . . "Brands are designed to build relationships between consumers and the products, services, or organizations they represent by providing added value to their objects. Through brand promotion, consumers form associations with brands, which can become established and lead to a long-term relationship between the product, service or organization and consumer. Similarly, public health brands are the associations that individuals hold for health behaviours or lifestyles. Public healthbranding - building positive associations with healthy behaviours and lifestyle choices - is the primary strategy by which commercial marketing is applied in health communication and social marketing.This book examines theory and best practices of branding and its application in public health programs. Through a series of reviews and case studies, the book argues that branding is an emerging public health strategy that needs resources and continued development of innovative methodologies to effect lasting population-level change. In recent years, public health branding has been successfully applied across a wide range of chronic and infectious disease issues and behaviours - from tobaccocontrol to HIV/AIDS - and globally across the developed and developing world. Branding is an important strategy for public health because it can address multiple behaviours simultaneously, and most health risks stem from multiple behaviours and complex lifestyle choices. Promoting healthy lifestyles isthe key outcome for public health, thus making the development of improved branding strategies a critical objective for the field." . . . . "Public health branding : applying marketing for social change" . . . . . . . . "Public health branding applying marketing for social change"@en . "Public health branding applying marketing for social change" . . . . . . . . . . . . . . . . . . "Electronic books"@en . "Electronic books" . . . . . . . . . "\"In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits\"--[Source inconnue]." . "Public Health Branding: Applying marketing for social change" . . . . "Lutte contre les maladies." . . "Sundhed" . . "Marketing." . . "Santé publique Marketing." . . "MEDICAL / Practice Management & Reimbursement" . . . . "Advertising as Topic." . . "Advertising as Topic" . "MEDICAL / Administration" . .