"Marktanteil" . . "Flyvemaskiner" . . "Aeronàutica Indústria." . . "Wettbewerb." . . "Frankreich." . . "Luft- und Raumfahrtindustrie." . . "Competitividad internacional." . . "Flugzeugbau." . . "Flyindustri" . . "Indústria aeronàutica." . . "Industria aeronáutica." . "Produktwettbewerb." . . "Boeing Company." . . "Boeing (avions)." . . "Unternehmenserfolg" . . "Aviones Industria y comercio." . . . . "Electronic books"@en . . . "Boeing versus Airbus : the inside story of the greatest international competition in business" . . . . . "Inside story of the greatest international competition in business"@en . . . . . . . . . . "Boeing versus Airbus : The inside story of the greatest international competition in business" . . . . . . "Boeing versus airbus : the inside story of the greatest international competition in business"@en . . . . . . . . . . . "Boeing vs. Airbus"@en . . . "Boeing vs. Airbus" . . . . . "Boeing versus Airbus" . . . . . . . . . . "Boeing versus Airbus the inside story of the greatest international competition in business"@en . "Boeing versus Airbus the inside story of the greatest international competition in business" . . . . . . "\"Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews conducted throughout the industry, Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He also explores the problems that now face both companies: potential competition from China and Japan, the challenge of serving Asian markets, and the need to undo years of mismanagement.--From publisher description.\"--Source other than the Library of Congress."@en . "\"Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews conducted throughout the industry, Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He also explores the problems that now face both companies: potential competition from China and Japan, the challenge of serving Asian markets, and the need to undo years of mismanagement.--From publisher description.\"--Source other than the Library of Congress." . . . . "Industrie aéronautique France." . . "Concurrence internationale." . . "Competencia económica Casos, Estudios de." . . . . "USA." . . "Luftfahrtindustrie" . . "Persontransport" . . "Boeing Company <Chicago, Ill.> / Airbus Industrie <Blagnac>" . . "Luftfahrtindustrie Internationaler Wettbewerb Marktanteil Unternehmensentwicklung." . . "Internationaler Wettbewerb" . . "Internationaler Wettbewerb." . "BUSINESS & ECONOMICS Industries General." . . "Airbus Industrie" . . "Airbus Industrie." . "Industrie aéronautique États-Unis." . .