"Propagande." . . "Pubblicità." . . "Publicitat Estats Units d'Amèrica." . . "Education sanitaire." . . . . "campagne d'information communication de masse Etats-Unis." . . "Advocacy advertising." . . "voorlichtingscampagnes." . . "Overheidsvoorlichting." . . "Advertising, Public service." . . "Aufklärungskampagne." . . "publieksvoorlichting." . . "Politik." . . "Medienpolitik." . . "Publicité" . . "Publicité." . "Aspect social." . . "Publicitat institucional Estats Units d'Amèrica." . . "Médias et politique." . . "Campagnes." . . "Campañas publicitarias estudios y conferencias." . . "Publicité engagée." . . "Médias Aspect social." . . "35." . . "Množični mediji Družbeni vidik Združene države Amerike." . . "Relazioni pubbliche." . . "Regering." . . "Public relations." . . "Public Relations." . "Medios de comunicación social." . . "Aufsatzsammlung." . . "Massenmedien." . . "Comunicacao De Massa (Aspectos Sociais)" . . "Relaciones públicas." . . "Communication." . . "Opinió pública." . . "Verenigde Staten van Amerika." . . "Relacions públiques." . . "Reklama." . . "Communication Aspect social." . . "Etudes de cas." . . "Campagnes (media)" . . "Intérêt public." . . "communicatiecampagnes." . . "Administration publique." . . "Manuels." . . "Informationskampagner" . . "Promocija zdravja Oglaševanje Zborniki." . . "Pubblicità - Aspetti sociali." . . "Mass-média." . . "États-Unis." . . "Öffentlichkeitsarbeit." . . "Publicité d'intérêt public." . . "Publicity." . . "Propaganda." . . "Odnosi z javnostmi Oglaševalske akcije Zborniki." . . "Comunicazioni di massa - Aspetti sociali." . . "Aspects juridiques." . . "Öffentlichkeitsarbeit Aufsatzsammlung." . . "overheidscommunicatie." . . "659.2." . . "Information." . . "Information d'État États-Unis." . . "Information d'État - États-Unis." . "forvaltningspolitik" . . "Comportement social." . . "Massamedia." . . "Odnosi z javnostmi." . . "Množični mediji Sociološki vidik Zborniki." . . "Publicitat institucional." . . "Medios de comunicación de masas y promoción de la salud estudios y conferencias." . . "USA." . . "Werbekampagne." . . "Communication de masse." . . "annoncekampagner" . . "Medios de comunicación social Aspecto social." . . . . . . . . . . . . . . . . . . . . . . . . . . . . "Public communications campaigns" . . . . . . . . . . . . . "Public communication campaigns. Second edition" . . . . . . . . . . . "Public communication campaigns" . . . . . . . . . . . . . . . . . . . . . "Public communication campaigns" . "Public communication campaigns"@en . . "Electronic books"@en . . "In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded \"\"sampler\"\" section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using ex."@en . . . . "Aufsatzsammlung" . "Aufsatzsammlung"@en . . . . . . . . . . . . . . . "In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology. -- Publisher website." . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . "\"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.\" Résumé de l'éditeur." . . . . . . . . . . . . . . . . . . . . "Public Communication Campaigns" . "Public Communication Campaigns"@en . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . "Médias Aspect social États-Unis." . . "Médias - Aspect social - États-Unis." . "Medios de comunicación social Aspecto social Estados Unidos." . . "Santé publique." . . "kommunikation." . . "Medios publicitarios estudios y conferencias." . . "659.1." . . "campagne d'information communication de masse." . . "350.91." . . "Voorlichting." . . "Publicidad." . . "Marketing." . . "Information gouvernementale." . . "Reclame. Public relations." . .