"Productstrategie." . . . . "Markenartikel." . . "Markenartikel" . "reklame" . . "Marketingtheorie." . . "Théorie économique." . . "Markenpolitik." . . "Marque commerciale." . . "Marques de commerce." . . "Markenartikel / Marketing." . . . . . . . "The economics of the brand. A marketing analysis" . "The economics of the brand : A marketing analysis" . . "The economics of the brand : a marketing analysis" . . . . . . . . . . . . "The economics of the brand"@en . . . . . . . . . "Marketing." . . "Marketing" . "Merken." . . "Marketing Economic aspects." . .