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Marketing warfare

"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle.

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  • ""How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle."@en
  • ""How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle."
  • "In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades-including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds-along with annotated reproductions of winning and losing ads."

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  • "Libros electronicos"
  • "Electronic books"@en

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  • "Xing xiao zhan zheng : Cong jun shi guan dian kan shi chang zheng to"
  • "Marketing warfare"
  • "Marketing warfare"@en
  • "Marketing warfare"@da
  • "市场销售战"
  • "La Guerra del marketing"
  • "Wojujący marketing : zwycięskie strategie i kampanie"@pl
  • "La guerra del marketing"@es
  • "La guerra del marketing"
  • "行銷戰"
  • "Chié̂n tranh tié̂p thị"
  • "Le marketing guerrier"
  • "La Guerra de la mercadotécnia"
  • "Xing xiao zhan = Marketing Earfare"
  • "Marketing de guerra"
  • "Marketing de guerra"@es
  • "Marketing de guerra"@pt
  • "Mak'et'ing ŭn chŏnjaeng ida"
  • "La guerra de la mercadotecnia"@es
  • "La guerra de la mercadotecnia"
  • "行銷戰 = Marketing warfare"
  • "Markedsføringskrigen"@da
  • "Xing xiao zhan = Marketing warfare"
  • "行銷戰 = Marketing Earfare"
  • "Xing xiao zhan"
  • "市場銷售戰"
  • "Le Marketing guerrier"
  • "Shi chang xiao shou zhan"

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