. . "Why quality"@en . "This programme lays out the essential connection between quality and business success. Its explains why quality is so important in business today."@en . . "Why quality? has been designed to help market and position the quality message more effectively throughout an organization."@en . "Why quality?"@en . . . "This video and Leader's guide are designed to help organisations make the connection between the abstract business proposition of quality and the people in the organisation who can make quality progress a reality. They are intended for use with a wide audience including training personnel, supervisors, managers and nonmanagerial personnel. Some ideas are given on establishing a customer focus throughout an organisation."@en . . . . . . . . . . . . . . . . . . "Mind Resources (Firm)" . . "American Management Association." . .