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http://worldcat.org/entity/work/id/372311268

Images that work : creating successful messages in marketing and high stakes communication

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http://schema.org/CreativeWork

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http://worldcat.org/entity/person/id/2629042943

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http://worldcat.org/entity/person/id/2628946643

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"Images That Work focuses on the creation and presentation of words and pictures in ways that communicate genuine substance from real people - including corporate entities and institutions and anonymous committees - to other real people. Oller and Giardetti provide a simple, comprehensive, fully consistent theory to explain why some messages and images communicate more effectively than others - and then how specialists in advertising, marketing, and corporate communications can apply that theory. With examples and illustrations grasped easily by academics and practitioners alike, they give readers a solid grounding in semiotics, the study of how meanings are constructed and construed in signs."

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"Images that work : creating successful messages in marketing and high stakes communication"

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