. . . . . . . . . . . . . . . . . . . "Images that work : creating successful messages in marketing and high stakes communication" . . . . . . . . . . . . "Images That Work focuses on the creation and presentation of words and pictures in ways that communicate genuine substance from real people - including corporate entities and institutions and anonymous committees - to other real people. Oller and Giardetti provide a simple, comprehensive, fully consistent theory to explain why some messages and images communicate more effectively than others - and then how specialists in advertising, marketing, and corporate communications can apply that theory. With examples and illustrations grasped easily by academics and practitioners alike, they give readers a solid grounding in semiotics, the study of how meanings are constructed and construed in signs." . . . . . . "Advertenties." . . "Semiotiek." . . "Markedsføring" . . "Communicatie." . . "Publicité" . . "Publicité." . "Werbebotschaft." . . "Marketing." . . "Werbefotografie." . . "Semiotik" . . "Semiotik." . "Advertising." . . "Reclame. Public relations." . . "Reklame" . . . . "Sémiotique." . . "Markedskommunikation" . . "Communication in marketing." . . "Semiotics." . . "Communication en marketing." . .