"New marketing for social and economic progress / and Marketing's contributions to the firm and to the society / [papers presented at the Marketing Educators' Conference held in Portland, Oregon from August 11-14, 1974] ; ed. by Ronald C. Curhan"
"New marketing for social and economic progress : Marketing s contributions to the firm and to the society"
"New marketing for social and economic progress and marketing's contributions to the firm and to the society"
"New marketing for social and economic progress and Marketing's contributions to the firm and to the society"
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American Marketing Association. Spring Conference.
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