http://worldcat.org/entity/work/id/37884432

A strategy for preaching to a multi-generational congregation : an empirical study

A communication strategy was developed for preaching to a multigenerational congregation, of Baby Boomers, Baby Busters, and Millennial Kids, which maintained the attention of and facilitated understanding for all three generational groups. Distinctives of Baby Buster communication and the cultural factors which shape them were investigated and contrasted with distinctives of Baby Boomer communication. From this investigation, a Baby Buster communication strategy was developed and contrasted with a strategy fro communicating with Baby Boomers. Six sermons were prepared, three which employed a Baby Buster communication strategy, and delivered during Sunday morning services at Bethel Bible Church in Tyler, Texas. Randomly selected samples of Baby Boomers, Baby Busters, and Millennial Kids responded to each of the six sermons by participating in original, post-sermon surveys, which measured the extent to which the sermons maintained their attention and facilitated their understanding. Data analsysi of the surveys revealed that in this limited study the sermons crafted according to a Baby Buster communication strategy maintained attention of and facilitated understanding for Baby Boomers, Baby Busters, and Millennial Kids. Survey results also revealed that while attentiveness and understanding for Baby Boomers and Bay Busters were equally maintained and facilitated by the sermons which used a Baby Boomer strategy, the attentiveness and understanding of Milennial Kids participating in this study dropped off considerably with a Baby Boomer communication strategy.

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