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The copywriter's handbook : a step-by-step guide to writing copy that sells

Discusses copywriting techniques used for writing ads, commercials, direct-mail pitches, and emails.

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  • "Shows how to write effective advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work."
  • "Discusses copywriting techniques used for writing ads, commercials, direct-mail pitches, and emails."@en
  • "The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention'and sell more products. Among the tips revealed are - eight headlines that work'and how to use them - eleven ways to make your copy more readable - fifteen ways to open a sales letter - the nine characteristics of successful print ads - how to build a successful freelance copywriting practice - fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." 'David Ogilvy."@en

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  • "Electronic books"@en

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  • "The Copywriter's handbook"
  • "The copywriters's handbook : a step-by-step guide to writing copy that sells"
  • "The copywriter's handbook : a step-by-step guide to writing copy that sells"
  • "The copywriter's handbook : a step-by-step guide to writing copy that sells"@en
  • "The copywriter's handbook"
  • "The copywriter's handbook : a step-by-step- guide to writing copy that sells"@en
  • "Copywriter khởi nghiệp & thành đạt : hướng dã̂n từng bước đẻ̂ vié̂t quảng cáo hiệu quả"
  • "The copywriter?s handbook : a step-by-step guide to writing copy that sells"
  • "The copywriter's handbook a step-by-step guide to writing copy that sells"@en
  • "The copywriter's handbook : A STEP BY STEP GUIDE TO WRITING"

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