"Export marketing." . . . . "Dienstleistungsbetrieb." . . "Dienstensector." . . "Internationales Marketing." . . "Dienstleistung." . . "Marketing de servicios estudios y conferencias." . . . . . "Research on international service marketing A state of the art"@en . "Research on international service marketing A state of the art" . . . . . . . "Explores the research in international service marketing through the eyes of scholars from 8 different countries on three continents. This title places emphasis on: service relationships across borders; methodological issues of international service marketing research; service internationalization and modes of entry; and, international services."@en . "Explores the research in international service marketing through the eyes of scholars from 8 different countries on three continents. This title places emphasis on: service relationships across borders; methodological issues of international service marketing research; service internationalization and modes of entry; and, international services." . . . . . . . . . . . . . "Research on international service marketing: a state of the art" . "Research on International Service Marketing a State of the Art"@en . "Research on International Service Marketing a State of the Art" . . "A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents."@en . . "Research on international service marketing : a state of the art" . "Research on international service marketing : a state of the art"@en . . . . . "Online-Publikation" . . . . "Electronic books"@en . "Research on international service marketing a state of the art" . "Research on international service marketing a state of the art"@en . . . . "Aufsatzsammlung"@en . . . . . . . . . . . "Sales & marketing." . . "Sales & marketing" . "Business & Economics International Marketing." . . "marketing international marketing relationnel études diverses." . . "marketing international marketing relationnel [études diverses]" . "Commerciële dienstverlening." . . "Marchés d'exportation." . . "Gestion d'entreprises." . . "Bank Marketing" . . "International business." . . "International business" . "Business and Management." . . "Business and Management" . "Markteintrittsstrategie." . . "Marketing internacional estudios y conferencias." . . "Internationale marketing." . . "Internationalisierung." . .