"Commercial art." . . "Persuasión (Psicología)" . . "Comunicación visual." . . "pubblicità (commercio) * psicologia." . . "Psychological aspects." . . "Advertising photography Social aspects." . . "BUSINESS & ECONOMICS Advertising & Promotion." . . "Sociology of communication." . . . . . . . . . . "The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. From this starting point, Paul Messaris analyzes a variety of commercial, political."@en . . . . . . . . . . . . . . . . . . . . . . . . "Visual Persuasion the Role of Images in Advertising"@en . . . . . . . . . . . . "Visual persuasion : the role of images in advertising" . "Visual persuasion : the role of images in advertising"@en . . . . . "Electronic books"@en . . . . . . . . . . . . "Visual persuasion the role of images in advertising" . "Visual persuasion the role of images in advertising"@en . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . "Oglaševanje Vizualne komunikacije." . . "Semiotiek." . . "Aspect psychologique." . . "Beeldcommunicatie." . . "Social aspects." . . "Art publicitaire." . . "Visuelle Kommunikation" . . "publicité (commerce)" . . . . "Publicidad Aspectos psicológicos." . . "Psychologische aspecten." . . "Vizualno komuniciranje." . . "Visual communication." . . "Oglaševanje." . . "Billedanalyse." . . "Communicatiemiddelen." . . "Reklamepsykologi." . . "Publicité visuelle." . . "Bildwerbung." . . "Kommunikationssociologi." . . "Reklamesprog." . . "Visual communications." . . "communication visuelle publicité (commerce)" . . "visuel kommunikation" . . "Communication visuelle." . . "Werbepsychologie" . . "Werbepsychologie." . "Advertenties." . . "Bild" . . "Bild." . "Visual sociology." . . "Kommunikation." . . "Psihološki vidik." . . "Advertising photography." . . "Commercial art Social aspects." . . "Vizualne komunikacije." . . "Semiotics." . . "Advertising Psychological aspects." . . "Werbewirkung" . . "Publicité Aspect psychologique." . . "Publicité - Aspect psychologique." . "Publicidad comercial artística." . . "reklame" . . "Advertising." . . "Visuelle reklamemidler." . . "tv" . . "comunicazione visiva pubblicità (commercio)" . . "Visual advertising media." . . "Werbung." . . "Werbung" . "Kulturelle værdier." . . "image publicité (commerce)" . . "Visuelle Wahrnehmung." . . "Semiotik." . . "immagine pubblicità (commercio)" . .