http://worldcat.org/entity/work/id/40400526

International retailing

In recent years, interest in international retailing has grown considerably as retailers' activities have become increasingly international. International Retailing is the first single-authored text to be published in this area of growing importance. It will be of particular value to students of retailing, marketing and international business. International Retailing moves from a definition of the subject to consideration of the models which have been developed to interpret it. The book provides students with a firm theoretical base upon which to understand international retailing activity and illustrates it by reference to international retailing practice and experience.

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