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Case studies in merchandising apparel and soft goods

An interdisciplinary approach which combines clothing/textiles and business administration in the apparel and soft goods industry as analyzed from a marketing perspective. The marketing model: product, people, place, promotion and price, forms the foundation for the structure of this text.

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  • "An interdisciplinary approach which combines clothing/textiles and business administration in the apparel and soft goods industry as analyzed from a marketing perspective. The marketing model: product, people, place, promotion and price, forms the foundation for the structure of this text."@en

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  • "Case studies in merchandising apparel and soft goods"
  • "Case studies in merchandising apparel and soft goods"@en