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Captains of Consciousness: Advertising and the Social Roots of theConsumer Culture

This volume traces the historical roots of advertising from the early years of this century, with special emphasis on the role of industrialization and capitalism during the 1920s. Using the words of early practitioners of advertising and business, analyzing the texts of old and contemporary advertisements, making constant reference to the broad social history of American capitalism, the author presents a critical overview of American society during this time. Chapters are grouped into the following sections: "Advertising as Social Production,""The Political Ideology of Consumption," and "Mom, Dad, and the Kids: Toward a Modern Architecture of Daily Life." (Ks).

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  • "This volume traces the historical roots of advertising from the early years of this century, with special emphasis on the role of industrialization and capitalism during the 1920s. Using the words of early practitioners of advertising and business, analyzing the texts of old and contemporary advertisements, making constant reference to the broad social history of American capitalism, the author presents a critical overview of American society during this time. Chapters are grouped into the following sections: "Advertising as Social Production,""The Political Ideology of Consumption," and "Mom, Dad, and the Kids: Toward a Modern Architecture of Daily Life." (Ks)."@en
  • "The 25th anniversary edition of a sociology classic-a groundbreaking look at the history of advertising and consumer culture as defining forces in American life."@en
  • "This volume provides a historical look at the origins of the advertising industry and consumer society at the turn of the 20th century. It includes a history of ways businesses have refined their search for new consumers."

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  • "Books"@en
  • "History"@en
  • "History"
  • "Electronic books"@en

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  • "Consciences sous influence : publicité et genèse de la societé de consommation"
  • "Consciences sous influence publicite et genese de la societe de consommation"
  • "La société de l'indécence publicité et genèse de la société de consommation"
  • "Captains of consciousness : advertising and the Social Roots of the Consumer Culture"
  • "Captains of Consciousness: Advertising and the Social Roots of theConsumer Culture"@en
  • "Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture Advertising and the Social Roots of the Consumer Culture"@en
  • "Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture"@en
  • "Consciences sous influence : publicité et genèse de la société de consommation"
  • "Consciences sous influence publicité et genèse de la société de consommation"
  • "Captains of consciousness advertising and the social roots of the consumer culture"
  • "Captains of consciousness advertising and the social roots of the consumer culture"@en
  • "Consciences sous influence : publicite et genese de la societe de consommation"
  • "Captains of consciousness : advertising and the social roots of the consumer culture"@en
  • "Captains of consciousness : advertising and the social roots of the consumer culture"

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