Linked Data Explorerhttp://worldcat.org/entity/work/id/407486358
Managing business relationships
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http://schema.org/description
- "The aim of this book is to bring some fresh ideas on managing business relationships to students and managers. The Industrial Marketing and Purchasing Group has been researching this area for many years and now present their findings."
- "Managing Business Relationships helps students and managers understand the reality of business networks and how to manage them. The third edition is updated with the IMP Group's latest thinking from research, consulting and teaching experience over the past five years."
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