Linked Data Explorerhttp://worldcat.org/entity/work/id/41188929
Database marketing
The potential advantages of database marketing is covered.
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http://schema.org/about
- http://experiment.worldcat.org/entity/work/data/41188929#Topic/marketing
- http://id.loc.gov/authorities/subjects/sh85081333
- http://id.worldcat.org/fast/1010167
- http://id.loc.gov/authorities/subjects/sh90004314
- http://experiment.worldcat.org/entity/work/data/41188929#Topic/marketing_sur_internet
- http://id.worldcat.org/fast/888055
- http://experiment.worldcat.org/entity/work/data/41188929#Topic/database_marketing
- http://experiment.worldcat.org/entity/work/data/41188929#Topic/marketing_bases_de_donnees
http://schema.org/description
- "The potential advantages of database marketing is covered."@en
- "In this program, it takes a comprehensive approach to help viewers to have a better understanding of database marketing. Topics include: why database marketing; the essential features of database marketing; its use in improving a company's efficiency and effectiveness; database and the internet."@en
- "Discusses database marketing and how businesses can use it to gain a competitive advantage."@en
- "Discusses database marketing as the use of specific information about individual customers and prospects to implement more effective and efficient marketing communications. Includes: why database marketing; essential features of database marketing; improving effeciency and effectiveness; and databases and the internet."@en
- "In today's competitive environment, more companies are recognizing that the most promising way to build and keep the right kind of customer is one-to-one marketing. To be both efficient and effective, organizations must be able to identify customers and potential customers that represent the greatest lifetime value to the company. A comprehensive database provides the necessary information to accomplish this task. Identifies the essential components of an effective database and how to use the Internet for database marketing. By Dr. Rutsohn."@en
http://schema.org/genre
- "Educational films"@en
http://schema.org/name
- "Database marketing"
- "Database marketing"@en