The bootstrapper's bible : how to start and build a business with a great idea and (almost) no money

"Author Seth Godin, a successful bootstrapper in his own right, tells in fascinating detail his own story of how he built a multimillion-dollar business with almost nothing. Godin also shares the inspirational stories of dozens of other companies (from Dell Computer to Eddie Bauer) to encourage budding bootstrappers to parlay a great idea into a profitable business. Readers will want to soak up every one of Godin's "Nine Magic Rules of Successful Bootstrapping," which include details on finding start-up funds-and mentors, avoiding or surviving every small-business pitfall, balancing work and home, and being successful in the bootstrap phase - and beyond."

"The bootstrapper's bible : how to start and build a business with a great idea and (almost) no money"