Discusses the media and presidential elections - advertising approaches to election campaigns and their effect on perceptions of the candidate. Includes ads used by Eisenhower, Kennedy, Lyndon Johnson, Nixon and Reagan.
"Discusses the media and presidential elections - advertising approaches to election campaigns and their effect on perceptions of the candidate. Includes ads used by Eisenhower, Kennedy, Lyndon Johnson, Nixon and Reagan."@en
"An examination of modern politics and how it has been influenced and shaped by the media, and of those persons influential in this area."
""A twenty-part series exploring the United States since 1900 through the eyes of an eminent broadcast journalist.""
"Examines how television has changed presidential elections beginning with Dwight Eisenhower, who first used this new medium in his 1952 campaign."@en
"Moyers looks at the role of television advertising in presidential campaigns. He interviews Rosser Reeves and Tony Schwartz. Includes ads used by Eisenhower, Kennedy, Lyndon Johnson, Nixon and Reagan."@en
"Journalist Bill Moyers looks at the role of television advertising in presidential elections. He interviews two major figures in the field, Rosser Reeves and Tony Schwartz."
""No single force has changed American politics more than television-especially the television commercial. In this program, Bill Moyers examines the phenomenon of the "30-second president" and the role of advertising in 20th-century American politics. The video features an interview with Rosser Reeves, an advertising executive who worked on early political television campaigns for Dwight D. Eisenhower. Moyers also talks with media pioneer Tony Schwartz, whom Marshall McLuhan regarded as a fellow guru of the electronic age, for further insight into the impact of television on electoral politics" -- Container."
"Examines the role of television advertising in American presidential elections."@en
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