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http://worldcat.org/entity/work/id/430138087

Hard sell, soft sell

Looks at the psychology behind the ploys of professional salespersons. Shows such salespersons in operation.

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  • "Soft sell"@en
  • "Soft sell"

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description

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  • "Introduces three kinds of salespeople who make their living by practicing the subtle art of persuasion. Ashley, who peddles dictionaries door-to-door, gives new life to the same script with each performance. Carl, a sales manager for an auto dealership, relies on persistence to close deals. And Sharon, who demonstrates sex toys and erotic aids, keeps embarrassment to a minimum with low-keyed understatement. From the Enterprise 3 series."
  • "Looks at the psychology behind the ploys of professional salespersons. Shows such salespersons in operation."@en
  • "Provides a springboard for discussion of the varied methods of selling. All three salespeople profiled in the film are "good" salespeople, yet each has a unique style and approach."
  • "Uses an upbeat, light-documentary style in following the fortunes of three commissioned salespeople in widely diverse fields. All three successfully blend their own personalities with the requirements of their products and their customers to come up with a sales approach that works for them."@en
  • "Uses an upbeat, light-documentary style in following the fortunes of three commissioned salespeople in widely diverse fields. All three successfully blend their own personalities with the requirements of their products and their customers to come up with a sales approach that works for them."

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  • "Hard sell, soft sell"@en
  • "Hard sell, soft sell"

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