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The role of research in advertising a discussion

This video examines the advertising process and how research fits into it.

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  • "Role of the research in advertising"@en
  • "AFTRS & MADC study guide"

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  • "This video examines the advertising process and how research fits into it."@en
  • "Simon McCall from Quantum Research and Roger Barlow, a director/writer of commercials, debate the opportunities and pitfalls that arise when a creative idea for advertising a product is researched."@en
  • "Experts in the field of advertising debate the opportunities and problems that arise when a "creative idea" for advertising a product is researched."
  • ""This program looks at the role of research into public attitudes to advertisements and how the results of this research can affect both the sales of the product and the way in which the product is advertised. The program is a lively debate exposing the ongoing and emotive conflict between the creative process and the requirements of researchers and clients"--Provided by Publisher."
  • "Simon McCall from Quantum Research and Roger Barlow, a director/writer of commercials, debate the opportunities and pitfalls that arise when a "creative idea" for advertising a product, is researched. Examples of ads that have and have not been researched, are shown and their effect on the public is analysed."@en
  • "Debates the opportunities and pitfalls that arise when a "creative idea" for advertising a product, is researched. The merits of letting 10 people assess the quality of a creative piece of communication is discussed and analysed. Examples of ads that have and have not been researched, are shown and their effect on the public is analysed."

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  • "The role of research in advertising a discussion"
  • "The role of research in advertising a discussion"@en
  • "The role of research in advertising a discussion : a resource video"@en
  • "The Role of research in advertising a discussion"
  • "The role of research in advertising"@en

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