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Marketing success stories South African case studies

"The new edition contains updated case studies of companies such as Ford Motor Company of Southern Africa and low cost airlines. New case studies on top business institutions like ABSA Bank, DMR Attorneys, Dawn Wing and Fish Eagle Brandy are also included. The book covers all key aspects of marketing, such as branding, franchising and the importance of location. ... "BOOK JACKET.

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  • ""The new edition contains updated case studies of companies such as Ford Motor Company of Southern Africa and low cost airlines. New case studies on top business institutions like ABSA Bank, DMR Attorneys, Dawn Wing and Fish Eagle Brandy are also included. The book covers all key aspects of marketing, such as branding, franchising and the importance of location. ... "BOOK JACKET."@en
  • "Previous ed. entitled: New marketing success stories / edited by Annamarie van der Walt, Ricardo Machado. 1992."

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  • "Case studies"
  • "Case studies"@en

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  • "Marketing success stories South African case studies"@en
  • "Marketing success stories : South African case studies"@en
  • "Marketing success stories : South African case studies"
  • "Marketing success stories"
  • "Marketing success stories"@en

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