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Diverted to Delhi

An Aussie shopper phoning Coles Myer, an English housewife ringing Harrods and a New York stockbroker calling American Express all have one thing in common - their customer service queries are likely to be re-routed to India and answered by Indians impersonating local operators. This form of outsourcing is now big business with over 200 of the United States' Fortune 500 companies choosing to service their clients via Indian call centres. It's an increasingly attractive proposition - the technology is instantaneous and labor and set-up costs are low yet the staff is keen, highly educated and available around the clock. Competition for these call centre positions is fierce. Diverted to Delhi follows a group of university graduates through a crash course at a private college, which they hope will prepare them for demanding job interviews. Over three weeks, they will attempt to improve their English language and presentation skills. They will be asked to change their names, modify their accents and put aside their own cultural identities as they learn to speak and think like their international callers.

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  • "A large number of customer queries that come through call centres are now re-routed to India. This video looks at how staff are 'westernized' to be able to work in call centres and provide customer telephone answering services for overseas companies."
  • "An Aussie shopper phoning Coles Myer, an English housewife ringing Harrods and a New York stockbroker calling American Express all have one thing in common - their customer service queries are likely to be re-routed to India and answered by Indians impersonating local operators. This form of outsourcing is now big business with over 200 of the United States' Fortune 500 companies choosing to service their clients via Indian call centres. It's an increasingly attractive proposition - the technology is instantaneous and labor and set-up costs are low yet the staff is keen, highly educated and available around the clock. Competition for these call centre positions is fierce. Diverted to Delhi follows a group of university graduates through a crash course at a private college, which they hope will prepare them for demanding job interviews. Over three weeks, they will attempt to improve their English language and presentation skills. They will be asked to change their names, modify their accents and put aside their own cultural identities as they learn to speak and think like their international callers."@en
  • "The toll-free telephone numbers used to place orders are often answered thousands of miles away by Indians trained to speak and think like Americans, British, or Australians. This film follows a group of university graduates through a rigorous 3-week course which they hope will prepare them for prestigious, well paying positions in these call centers. Over 200 of the U.S. Fortune 500 companies now choose to service their clients via Indian call centers where labor and set-up costs are low and the staff highly educated."
  • "This program follows a group of university graduates through a short course which they hope will prepare them for work in a call center in New Delhi. Call centers in India are being used by overseas companies to provide customer telephone answering services."@en
  • "A large number of customer queries that come through call centres are now re-routed to India. This video looks at how staff are 'westernized' to be able to work in call centres and help customers."
  • "Produced for undergraduate units MMH230, MMH330 (Human resource management) offered by the Faculty of Business and Law's Bowater School of Management and Marketing in Deakin University's Flexible Learning Program."
  • "A large number of customer queries that come through call centres are now re-routed to India. This video looks at how staff are 'westernized' to be able to work in call centres and help customers."
  • "The toll-free telephone numbers used to place orders are often answered thousands of miles away by Indians trained to speak and think like Americans, or Brits or Australians. This film follows a group of university graduates through a rigorous 3-week course which they hope will prepare them for prestigious, well paying positions in these call centers. Over 200 of the U.S. Fortune 500 companies now choose to service their clients via Indian call centers where labor and set-up costs are low and the staff highly educated."
  • "The toll-free telephone numbers used to place orders are often answered thousands of miles away by Indians trained to speak and think like Americans, or Brits or Australians. This film follows a group of university graduates through a rigorous 3-week course which they hope will prepare them for prestigious, well paying positions in these call centers. Over 200 of the U.S. Fortune 500 companies now choose to service their clients via Indian call centers where labor and set-up costs are low and the staff highly educated."@en
  • "This film explores a new phenomenon in the global economy. The toll-free telephone numbers used to place orders or get information are often answered thousands of miles away, by Indians impersonating local operators. Whether a New Yorker calls American Express or an English housewife calls Harrods, the calls may be re-routed, answered by Indians trained to speak and even think like Americans, or Brits or Australians. Diverted to Delhi follows a group of university graduates through a rigorous crash course which they hope will prepare them for prestigious, well paying positions in these call centers. Over a three- week period, they will attempt to improve their English language and presentation skills, change their names, modify their accents and put aside their own cultural identities as they learn to speak and think like their international callers. This adds a new cultural dimension to "globalization." Over 200 of the U.S. Fortune 500 companies choose to service their clients via Indian call centers. This has ramifications on the Western economies. These service jobs have left their countries of origin, contributing to unemployment in the West. But to the businesses who use them, it is an increasingly attractive proposition-- the technology is instantaneous and the labor and set-up costs are low, yet the staff is keen, highly educated and available around the clock."@en
  • "A large number of customer queries that come through call centres are now re-routed to India. This video looks at how staff are 'westernized' to be able to work in call centres and provide customer telephone answering services for overseas companies."

genre

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  • "Short films"@en
  • "Documentary"@en
  • "Documentary films"@en
  • "Streaming video"
  • "Nonfiction films"@en

name

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  • "Diverted to Delhi"
  • "Diverted to Delhi"@en

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