"Subcultuur." . . "Massenkultur." . . "Verenigde Staten van Amerika." . . "Estados Unidos" . . "Advertising and youth." . . "Advertising and youth" . "Marketing États-Unis 20e siècle." . . "Marketing Stany Zjednoczone historia." . . "Publicité États-Unis 20e siècle." . . "Jóvenes Consumo Estados Unidos." . . "kulturelle værdier" . . "Années 1960." . . "Nineteen sixties." . . "Nineteen sixties" . "Advertising History 20th century United States." . . "Reclame. Public relations." . . "Consumer behavior." . . "Consumer behavior" . "Marketing." . . "Marketing" . "Advertising." . . "Advertising" . . . "Advertising and youth History 20th century United States." . . "Advertising United States History 20th century." . . "Consommateurs Préférences États-Unis 20e siècle." . . "Marketing 1945-1970 Etats-Unis." . . "Marketing History 20th century United States." . . "Jugendkultur." . . . . . . . . . . "While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing new study, Thomas Frank shows how the youthful revolutionaries were joined - and even anticipated by - such unlikely allies as the advertising industry and the men's clothing business. In both areas, each having also been an important pillar of fifties conservatism, the utopian, complacent surface of postwar consumerism was smashed by a new breed of admen and manufacturers who openly addressed public distrust of their industries, who recognized the absurdity of consumer society, who made war on conformity, and who finally settled on youth rebellion and counterculture as the symbol of choice for their new marketing vision. The Conquest of Cool is a thorough history of advertising as well as an incisive commentary on the evolution of a peculiarly American sensibility, the pervasive co-optation that defines today's hip commercial culture. By studying the devices and institutions of co-optation rather than those of resistance, Frank offers a picture of the 1960s that differs dramatically from the accounts of youth rebellion and sell-out that have become so familiar over the years. The Conquest of Cool forsakes the stories of campus and bohemia to follow the Dodge Rebellion, chronicle the Pepsi Generation, and recount the Peacock Revolution - by so doing, it raises important new questions about the culture of that most celebrated and maligned decade." . . . . . . . . . . "The conquest of cool : Business culture, counterculture, and the rise of Hip consumerism" . . . . . . . . . . . . "The conquest of cool : business culture, counterculture and the rise of hip consumerism" . . "The Conquest of cool : business culture, counterculture, and the rise of hip consumerism" . . . . . . . . . . . "Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce."@en . . . . . . . . . . . . . . . . . . . . . . . . . "The conquest of cool : Business culture, counterculture, and the rise of hip consumerism"@en . . . . . . . . . . . . . . . . . . . . . . . . . "History" . "History"@en . . . . . . . "The conquest of cool : business culture, counterculture, and the rise of hip consumerism" . "The conquest of cool : business culture, counterculture, and the rise of hip consumerism"@en . . . . . . . . . . . . . . . . . . . "The conquest of cool business culture, counterculture, and the rise of hip consumerism"@en . . . . . "Verenigde Staten." . . "Marketing United States History 20th century." . . "Publicitat Estats Units d'Amèrica." . . "historisk fremstilling" . . "Màrqueting Estats Units d'Amèrica." . . "United States" . . "United States." . "USA." . . "Reklama i dzieci Stany Zjednoczone 20 w." . . "Reclame." . . "Consommateurs Attitudes États-Unis 20e siècle." . . "Mercadotecnia Estados Unidos Historia Siglo XX." . . "Consumer behavior History 20th century United States." . . "Creativitat en els negocis." . . "Consommateurs Attitudes 20e siècle États-Unis." . . "publicité (commerce) Etats-Unis 20e s. (2e moitié)" . . "consumer behaviour" . . "Advertising and youth United States History 20th century." . . "Geschichte." . . "Consumer behavior United States History 20th century." . . "Verbraucherverhalten." . . "markedsføring" . . "marketing Etats-Unis 20e s. (2e moitié)" . . "anno 1960-1969" . . "forbrugeradfærd" . . "Subculture." . . "Subculture" . "Estats Units d'Amèrica" . . "Estats Units d'Amèrica." . "Reklama Stany Zjednoczone historia." . . "comportement du consommateur Etats-Unis 20e s. (2e moitié)" . . "Konsum." . . "Social conditions" . . "Social conditions." . "USA" . . "Publicidad y juventud Estados Unidos Historia Siglo XX." . . "Comportament del consumidor Estats Units d'Amèrica." . . "Màrqueting." . . "Marketing Estados Unidos." . . "Publicidad Estados Unidos Historia Siglo XX." . . "Subcultura Estados Unidos." . . "Publicidad Estados Unidos." . . "Subculture États-Unis." . . "Geschichte 1960-1990" . . "Subculture United States." . . "Publicité Sociologie 20e siècle." . . "Publicitat." . . "Marketing Etats-Unis 1945-1970." . . "Since 1900" . . "Werbung." . . "Conducta dels consumidors." . . "États-Unis" . . "Comportamiento del consumidor Estados Unidos Siglo XX." . .