http://worldcat.org/entity/work/id/44973991

Reengineering the business. Video 1, Introducing reengineering

First in a three-part series that explains the concepts and fundamental elements of reengineering, based on case studies and interviews with executives and workers who have been involved in reengineering. This segment introduces the fundamentals of reengineering and provides an overview of the radical improvements possible through its use. Interviews with CEOs Bill Gates of Microsoft and Jack Welch of General Electric highlight the fundamental elements of reengineering, including customer focus, radical and not incremental change, and committed leadership. Michael Hammer, author of the authoritative work on the subject, provides insights into how to reengineer fundamental business processes. Concludes with a case study of a small, innovative Brazilian engineering firm.

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