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Consumer behaviour : a european perspective

"Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences." -- from publisher web page, http://www.pearsonhighered.com/pearsonhigheredus/educator/product/products_detail.page?isbn=9780132671842&forced_logout=forced_logged_out

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  • "Consumer behavior"
  • "Consumer behavior"@en
  • "Consumer behaviour"

author

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description

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  • "'Consumer Behaviour' satisfies the need for a comprehensive, accessible and contemporary textbook which gives significant weighting to consumer behavior research in relation to marketing issues."
  • "Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. The ninth edition includes cutting-edge topics and research in the everchanging field of consumer behavior."
  • "The field of consumer behaviour is young, dynamic and influx. It is constantly being cross-fertilised by perspectives from many different disciplines. Now in its third edition, "Consumer Behaviour: A European Perspective" has been completely revised and updated. The text continues to provide a comprehensive, lively, contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader, strategic marketing issues. In a unique five part micro-to-macro 'wheel' structure, this book covers the diversity of European values, popular culture, lifestyles and consumption and their role and relationship in formulating marketing strategy in detail. The unique five part micro-to-macro 'wheel' structure of the text takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications and includes the latest attitude and demographic data for profiling European consumers.; New to this edition are: examination of the demographics and social changes inherent in the structure of the new EU-25; more illustrative examples and cases which are analysed and discussed in a European consumer context; additional European scholarly references; substantial changes in the chapters dealing with demographic groups, subcultures, and lifestyles; discussion of the new opportunities and challenges in the European marketplace, as well as the implications and challenges of carrying out business strategies and tactics; and 20 pan-European cases with thought-provoking questions. Michael Solomon is Human Sciences Professor of Consumer Behaviour at Auburn University, Alabama, USA.Gary Bamossy is Professor of Marketing, Vrije Universiteit, Amsterdam and Director of the Global Business Program, University of Utah, USA. Soren Askegaard is Professor of Marketing at the University of Southern Denmark, Odense. Margaret K. Hogg is Professor of Consumer Behaviour and Marketing, Lancaster University Management School, Lancaster University, England."
  • "Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing."
  • "'Consumer Behaviour' satisfies the need for a comprehensive, accessible and contemporary textbook which gives significant weighting to issues."
  • ""Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people?s social experiences. Consumers Rule; Perception; Learning and Memory; Motivation and Values; The Self; Personality and Lifestyles; Attitudes and Persuasive Communications; Individual Decision Making; Buying and Disposing; Groups; Organizational and Household Decision Making; Income and Social Class; Ethnic, Racial, and Religious Subcultures; Age Subcultures; Cultural Influences on Consumer Behavior; Global Consumer Culture For marketing professionals who want to understand the latest trends in consumer behavior."--Résumé de l'éditeur."
  • ""Goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape people?s social experiences."--From publisher's description."
  • ""Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences." -- from publisher web page, http://www.pearsonhighered.com/pearsonhigheredus/educator/product/products_detail.page?isbn=9780132671842&forced_logout=forced_logged_out"@en
  • "For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences."
  • "Konsumentenverhalten, die neue Deutsche Ausgabe des internationalen Standardlehrwerks untersucht die verschiedenen Aspekte des alltäglichen Konsumentenverhaltens, spannt einen Bogen zwischen Theorie / Praxis und vermittelt einen fundierten, umfassenden Überblick: Das Buch zeigt an zahlreichen, speziell für diese Ausgabe erstellten regionalen sowie an spannenden internationalen Fällen auf, wie wichtig die Rolle des Konsumentenverhaltens für die Formulierung von erfolgreichen Marketingzielen ist. Analysen aus Datensätzen der GfK und Sinus-Milieus machen bestimmte Gesetzesmäßigkeiten auch quantitativ begreifbar. Lernziele, Zusammenfassungen, Kontrollfragen und umfangreiche Onlineinhalte wie Kapitelfolien, weiterführende Literatur und Lösungen zu Aufgaben im Buch machen dieses Buch auch für das Selbststudium interessant."
  • "Consumer Behaviour Third European Enhanced Media Edition New and exclusive to this Enhanced Media Edition: *Interactive e-study guide full of animated exercises adds colourful depth to each topic great for revision*Quick tests throughout each chapter to enhance and test your knowledge*Find out what kind of consumer you are by taking self-assessment quizzes. Follow these three steps to get the most out of this Enhanced Media Edition: *Visit the Consumer Behaviour companion website at www.pearsoned.co.uk/solomon*Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition*Access valuable learning resources to help you pass your course: - Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses - Enhance your revision with the interactive e-study guide - Use the online Glossary and Flashcards to check and test your understanding of the key terms - And much more!"
  • "In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers."
  • ""Référence incontournable dans sa version originale, le livre de M. Solomon offre une initiation globale et complète au comportement du consommateur. Il couvre tous les concepts clés et croise les disciplines essentielles pour analyser les phénomènes de consommation : le marketing, mais aussi les sciences humaines et sociales (psychologie, anthropologie, sociologie, sémiotique, esthétique). Cette synthèse est présentée en abordant successivement le consommateur sous l'angle de l'acteur sur un marché, de l'individu, du décideur, du membre d'une sous-culture, du citoyen du 21e siècle confronté à de multiples influences culturelles. L'ouvrage prend résolument en compte les dernières recherches en marketing (marketing expérientiel, psychologie cognitive) et met en lumière les nouvelles problématiques de consommation (critiques consuméristes, limites de la rationalité du consommateur, opportunités et risques du Web). Il fait également largement appel aux exemples puisés dans notre quotidien de consommateur : l'influence des stars et des leaders d'opinion dans nos achats, des enfants sur leurs parents, de la différence des sexes, la consommation des célibataires ou des adolescentes... Dans cette édition, les exemples ont pour la plupart été adaptés au contexte français et européen. C'est l'occasion notamment de mettre en avant des campagnes originales, comme le concept de soi revisité par Renault (" A vous d'inventer la vie qui va avec "), le rôle de l'homme bous-culé par Kookaï ou interrogé par l'INPES (" Bois moins si t'es un homme "), la sensualité d'Aubade... Le travail d'adaptation réalisé par Elisabeth Tissier-Desbordes et Benoît Heilbrunn tient également compte d'études menées en France ou en Europe : sur les valeurs de consommation, le marketing viral, la relation à l'argent, les styles de vie ou la consommation des enfants. Une remarquable sélection de photos et publicités en couleurs vient illustrer le tout. Enfin, chaque chapitre se prolonge en une série d'exercices de révision et de réflexion, et l'ouvrage s'achève sur une bibliographie et un glossaire - des outils précieux pour l'étudiant. La diversité des pratiques de consommation analysées intéressera également vivement les professionnels du marketing."--[Résumé de l'éditeur]."
  • "Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. This book is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline."

editor

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  • "Leermiddelen (vorm)"
  • "Leermiddelen (vorm)"@en
  • "lærebøger"
  • "Manuel d'enseignement supérieur (Descripteur de forme)"
  • "Case studies"
  • "Problèmes et exercices (Descripteur de forme)"
  • "Textbooks"@en
  • "Textbooks"
  • "Electronic books"@en
  • "Electronic books"
  • "Problems and exercises"
  • "Lehrbuch"
  • "Cross-cultural studies"@en
  • "Cross-cultural studies"

name

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  • "Consumer behavior: buying, having, and being"
  • "Konsumentenverhalten der europäische Markt"
  • "Consumer behaviour : a european perspective"
  • "Consumer behaviour : a european perspective"@en
  • "Consumer behavior = 消费者行为学"
  • "Consumer behavior [electronic resource]"@en
  • "Consumer behavior : instructor's resource manual with tranparency masters and video guide"
  • "Xiao fei zhe xing wei : gou mai, yong you yu cun zai, di 5 ban"
  • "消費者行為"
  • "Xiao fei zhe xing wei"
  • "消费者行为学 : 第6版, 中国版 = Consumer behavior : buying, having, and being, 6e"
  • "Comportamiento del consumidor"
  • "Comportamiento del consumidor"@es
  • "Consumer Behavior with MyMarketingLab"@en
  • "Comportamiento del consumidor : comprar, tener y ser"
  • "Comportamiento del consumidor : comprar, tener y ser"@es
  • "Konsumentenverhalten : der europäische Markt"
  • "Consumer behaviour : buying, having and being"
  • "Consumer behaviour : buying, having and being"@en
  • "Consumer Behaviour A European Perspective"
  • "Konsumentenverhalten"
  • "Consumer behavior buying, having, and being"@en
  • "Consumer behavior buying, having, and being"
  • "Consumer behavior : buying, having, and being"
  • "Consumer behavior : buying, having, and being"@en
  • "Consumer behavior : buying, having, and being"@es
  • "Consumer behavior + dvd"@en
  • "<&gt"@en
  • "Xiao fei zhe xing wei : jing jian ban"
  • "Comportamiento del consumidor : comprar, tener, ser"@es
  • "Consumer Behavior"@en
  • "Consumer behavior : buying, selling, and being"@en
  • "Consumer behavior : buying, selling, and being"
  • "Le comportement du consommateur"
  • "Consumer behavior : test item file"
  • "Consumer behaviour [ebook] a European perspective"@en
  • "Consumer behavior"
  • "Consumer behavior"@en
  • "Consumer behavior : Buying, having, and being"
  • "Comportamineto del consumidor : comprar, tener y ser"@es
  • "Consumer Behaviour"
  • "Consumer behaviour : a European perspective"@en
  • "Consumer behaviour : a European perspective"
  • "Comportamiento del Consumidor"@es
  • "消費者行為 = Consumer behavior : Buying, having, and being, 8th ed"
  • "Consumer behavior : buying, having and being"
  • "Consumer behavior : buying, having and being"@en
  • "Consumer behavior : a European perspective"
  • "Consumer behavior : a European perspective"@en
  • "Consumer behaviour : buying, having, and being"@en
  • "Consumer behaviour : buying, having, and being"
  • "Consumer behaviour buying, having, and being, Canadian edition"
  • "Consumer behaviour"
  • "Consumer Behavior : buying, having and being"
  • "Consumer behavior buying, having and being"
  • "Consumer behavior : buying, having, being"@en
  • "Consumer behaviour : buying, having, being"
  • "Xiao fei zhe xing wei = Consumer behavior : Buying, having, and being, 8th ed"
  • "消费者行为 : 购买, 拥有与存在, 第5版"
  • "Xiao fei zhe xing wei xue : di 6 ban, Zhongguo ban = Consumer behavior : buying, having, and being, 6e"
  • "Consumer behaviour a European perspective"@en
  • "Consumer behaviour a European perspective"
  • "消費者行為 : 精簡版"
  • "Konsumentenverhalten Der europäische Markt"
  • "Consumer behaviour [electronic resource]"@en
  • "Comportement du consommateur"
  • "Consumer behaviour : A European Perspective"
  • "Consumer behaviour buying, having, and being"@en

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