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Key marketing concepts

This new book provides over 40 ten-minute 'reads' on most of the key concepts in marketing. Each concept is dealt with in a clear, concise and stand-alone fashion, and the text is designed for those who want a quick but complete overview of marketing.

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  • "Key marketing concepts"

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  • "This new book provides over 40 ten-minute 'reads' on most of the key concepts in marketing. Each concept is dealt with in a clear, concise and stand-alone fashion, and the text is designed for those who want a quick but complete overview of marketing."@en

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  • "45個最重要的行銷概念"
  • "Key marketing concepts"
  • "Key marketing concepts"@en
  • "45个最重要的行销概念 = Key marketing concepts"
  • "45 ge zui zhong yao de xing xiao gai nian = Key marketing concepts"
  • "45 ge zui zhong yao de xing xiao gai nian"

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