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An introduction to marketing plans

This video provides a complete programme of study that will help you resolve your company's marketing planning problems.

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  • "This video provides a complete programme of study that will help you resolve your company's marketing planning problems."@en
  • ""This video, together with Malcolm McDonald's internationally best-selling Marketing Plans 4th edition, provides a complete programme of study that will help you resolve all your company's marketing planning problems."--Container back cover."@en
  • "This program explains and demonstrates how to use a marketing plan, modules included are: the marketing process; the marketing planning process; audits; objectives and strategies; plans (individual plans examined such as advertising campaign); information, forecasting, organising and designing a system."
  • "This program explains and demonstrates how to use a marketing plan, modules included are: the marketing process; the marketing planning process; audits; objectives and strategies; plans (individual plans examined such as advertising campaign); information, forecasting, organising and designing a system."@en
  • "This video is organized into the following 12 modules: 1: The Marketing process ; 2-3: The Marketing Planning process ; 4-5: Audits ; 6: Objectives and strategies ; 7-10: Plans ; 11: Information, forecasting, organizing ; 12: Designing a system."@en

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  • "Educational films"@en
  • "Filmmaterial"

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  • "An introduction to marketing plans"
  • "An introduction to marketing plans"@en
  • "An introduction to marketing plans how to prepare them, how to use them"
  • "An introduction to marketing plans how to prepare them, how to use them"@en
  • "An introduction to marketing plans : how to prepare them, how to use them"@en
  • "An Introduction to Marketing plans how to prepare them, how to use them"@en

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