"Tržne raziskave Tržna vrednost Integrirane storitvene rešitve Učbeniki za visoke šole." . . "Reklamna sredstva Potrošniški interesi Zadovoljevanje Učbeniki za visoke šole." . . "Marktforschung." . . "Marktforschung" . . . . . "Market research in action"@en . "Market research in action" . . . . . . . "This text examines various marketing research techniques using a case study based on a real product - Snackpots - which was introduced by UNILEVER to compete with Pot Noodles. The use of this device shows how research impacts on product development and the product launch." . . . . . . "Observations" . . . "Case studies"@en . . . "Case studies" . . "Fallstudie -- Case study." . . "Tržne raziskave Študije primerov." . . . . "Mercadeo Investigaciones." . . "Lehrbuch -- Textbook." . .