http://worldcat.org/entity/work/id/468606

The Impact of Mass Media

In order to bring the student's contemporary environment into the classroom for study and to avoid topicality, this book provides general principles by which to evaluate current media offerings, outlines the patterns from which media materials are cut for public consumption, and focuses the student's attention on the mass media themselves. Each of the chapters (except the first and fourth) contains suggestions for teachers to use in advance preparation. Chapter topics are: growing up with the media, influences of mass media, the impact of advertising, the format of contemporary media, pattern setting in print media, pattern setting in electronic media, and publicity and propaganda in the media. Also included are a brief section on producing a multimedia report, lists of trade magazines and professional journals and of teaching resources, an article about accuracy in the media reprinted from the "Congressional Record," and a selected bibliography. (Jm).

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