This text is written in an easy-to-understand style to help students gain a good understanding of marketing research. Using Australian examples, the text clearly sets out the ten steps involved in the marketing research process, and includes many extra questions and activities. Taylor from Northern Sydney Institute TAFE.
"This text is written in an easy-to-understand style to help students gain a good understanding of marketing research. Using Australian examples, the text clearly sets out the ten steps involved in the marketing research process, and includes many extra questions and activities. Taylor from Northern Sydney Institute TAFE."@en
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