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http://worldcat.org/entity/work/id/47024794

Marketing the Basics

Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.

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description

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  • "Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century."@en
  • "Serves as a useful resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context. This work covers the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies. It is aimed at sixth-form, first-year undergraduate and MBA students."@en
  • "A useful resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context, this text covers the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies."

genre

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  • "Ressources Internet"
  • "Electronic books"
  • "Electronic books"@en

name

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  • "Marketing : the Basics"
  • "Marketing the Basics"@en
  • "Marketing"
  • "Marketing the basics"
  • "Marketing the basics"@en
  • "Marketing : the basics"@en
  • "Marketing : the basics"
  • "Marketing: the basics"@en

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