"Consommateurs Comportement Recherche." . . "Markedsføring." . . "Marktforschung." . . . . "Verbraucherverhalten." . . "Marketing Recherche." . . "Consumer behavior Research." . . "BUSINESS & ECONOMICS Marketing General." . . "Marketing" . . "Marketing." . "Marketing international Gestion." . . "Export marketing Management." . . "Marketing Management." . . "BUSINESS & ECONOMICS Distribution." . . . . . . . . "Marketing : the Basics" . . "Marketing" . "Marketing the Basics"@en . . . . . . . . . . . . . "Marketing the basics" . "Marketing the basics"@en . . . . . . "Marketing : the basics"@en . "Marketing : the basics" . . . "Basics"@en . . . . . "Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century."@en . . . "Marketing: the basics"@en . . . . . . "Serves as a useful resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context. This work covers the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies. It is aimed at sixth-form, first-year undergraduate and MBA students."@en . . . . . . . . . "A useful resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context, this text covers the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies." . "Ressources Internet" . "Electronic books"@en . "Electronic books" . . . . . . "Marketing research." . . "Marketing Gestion." . .