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http://worldcat.org/entity/work/id/47091247

All marketers are liars : the power of telling authentic stories in a low-trust world

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type

about

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alternateName

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  • "All marketers tell stories"
  • "Alle marketers tell stories"

author

contributor

creator

description

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  • "Examines the importance of marketing the twenty-first-century economy, explaining why it is important for businesses to develop a story about their product that will fit society's worldview and encourage people to buy one product over another identical product."
  • "L'auteur nous livre les clés d'un marketing gagnant en analysant comment les marketeurs parviennent à convaincre les consommateurs par un processus d'appropriation du produit."

genre

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  • "Electronic books"
  • "Electronic books"@en

name

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  • "All marketers are liars : the power of telling authentic stories in a low-trust world"@en
  • "All marketers are liars : the power of telling authentic stories in a low-trust world"
  • "All marketers are liars the power of telling authentic stories in a low-trust world"@en
  • "All marketers are liars the power of telling authentic stories in a low-trust world"
  • "Tous les marketeurs sont des menteurs : tant mieux, car les consommateurs adorent qu'on leur raconte des histoires"
  • "Bütün pazarlamacılar yalancıdır : güvenilmez dünyada güvenilir hikayeler anlatmanın gücü"@tr
  • "Le story-telling en marketing tous les marketeurs racontent des histoires"
  • "Le story-telling en marketing : tous les marketeurs racontent des histoires--"

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