A case study of a carrier that has shown a remarkable ability to rake in the cash: Ryanair. Inspired by Southwest Airlines, Ryanair CEO Michael O'Leary has employed such cost-cutting measures as low-budget advertising, direct booking, short turnaround times and flights only to secondary airports as keys to success. The program also considers the legality of discounted landing charges from which O'Leary's company benefits and questions its caveat emptor approach to customer service.
"A case study of a carrier that has shown a remarkable ability to rake in the cash: Ryanair. Considers the legality of discounted landing charges from which O'Leary's company benefits and questions its caveat emptor approach to customer service."
"A case study of a carrier that has shown a remarkable ability to rake in the cash: Ryanair. Inspired by Southwest Airlines, Ryanair CEO Michael O'Leary has employed such cost-cutting measures as low-budget advertising, direct booking, short turnaround times and flights only to secondary airports as keys to success. The program also considers the legality of discounted landing charges from which O'Leary's company benefits and questions its caveat emptor approach to customer service."@en
""In a time of continual crisis for the airline industry, this program is a case study of a carrier that has shown a remarkable ability to rake in the cash: Ryanair. CEO Michael O'Leary, inspired by Southwest Airlines, cites cost-cutting--dirt-cheap fares, low-budget advertising, direct booking, short turnaround times, and flights only to secondary airports, plus an incredibly deep discount from supplier Boeing--and ancillary revenues as key factors in Ryanair's success. But is it all upside? The program also considers the legality of discounted landing charges from which O'Leary's company benefits and questions its caveat emptor approach to customer service."--FMG website."@en
"Presents a case study of a carrier that has shown a remarkable ability to rake in the cash: Ryanair. Considers the legality of discounted landing charges from which O'Leary's company benefits and questions its caveat emptor approach to customer service."
This is a placeholder reference for a Organization entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Organization entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.