"Reklame" . . "Communicatie." . . "communication marketing [études diverses]" . . "Public relations" . . "Kommunikation." . . "Aufsatzsammlung." . . . . "Salgsfremmende foranstaltninger" . . . "Marketing communication classics : an international collection of classics and contemporary papers" . . . . . . . . . "Marketing communications classics : an international collection of classic and contemporary papers"@en . . "Marketing communications classics : an international collection of classic and contemporary papers" . . . . . . . . . . "With contributions from key experts in the field, this volume brings together a selection of classic and contemporary articles on marketing communications."@en . . . . . . . . . . "Marketing communications classics : an international collection of classics and contemporary papers"@en . . . . . "Marketing communications classics"@en . . . "Direkte markedsføring" . . "Kriseledelse" . . "Markedskommunikation" . . "Reklameeffekt" . . "Salg" . . "Marketing." . .