Art & copy

Reveals the work and wisdom of some of the most influential advertising creatives of our time--people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's 'creative revolution' of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in Art & copy were responsible for 'Just do it,' 'I love NY,' 'Where's the beef?,' 'Got milk,' 'Think different,' and brilliant campaigns for everything from cars to presidents.

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"Art and copy"
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"Reveals the work and wisdom of some of the most influential advertising creatives of our time--people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's 'creative revolution' of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in Art & copy were responsible for 'Just do it,' 'I love NY,' 'Where's the beef?,' 'Got milk,' 'Think different,' and brilliant campaigns for everything from cars to presidents."@en
"This film is about advertising, that traces the shift from the old boy's network of the '40s to the more "creative," story-based approach of the '60s, when dynamic young men fought conventional wisdom to create campaigns that quickly transcended mere commerce and became pop-culture sensations. The guys behind the ads--the unknown people who've so profoundly shaped our culture--all want to be seen as genius artists, not corporate executives, which is the crux of many problems with the advertising revolution. This film, like a good commercial, is propulsive, filled with eye-grabbing visuals, emotional appeals, nostalgia, and instantly recognizable imagery--a greatest-hits survey of commercials that conquered the world."@en
"I Want My MTV. Think Small. Just Do It. Got Milk? Where do these phrases come from?ART & COPY introduces the cultural visionaries who revolutionized advertising during the industry's golden age by creating slogans to live by and ads we all remember. You may have never heard of them, but pop pioneers Lee Clow, Hal Riney, George Lois, Mary Wells, Jeff Goodby, Rich Silverstein, Phyllis K. Robinson, Dan Wieden and David Kennedy have changed the way we eat, work, shop, and communicate often in ways we don't even realize. From the introduction of Volkswagen in America to the triumph of Apple Computers. ART & COPY explores the most successful and influential advertising campaigns of the 20th century, and the creative minds that launched them."@en
"A powerful film about advertising and inspiration. It reveals the work and wisdom of some of the most influential advertising creatives of our time, people who've profoundly impacted our culture. Their work grabbed the attention of millions and truly moved them. The social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion."@en
"Home use only."@en
"Una pel·lícula sobre publicitat i inspiració. Això revela el treball i la saviesa d'una mica de la publicitat més influent del nostre temps, gent que en profunditat ha afectat la nostra cultura. L'impacte social i cultural dels seus anuncis és portat per il·luminar en aquesta exploració dinàmica d'art, comerç, i l'emoció humana."
""Meet the real Mad Men (and women) in Art & Copy, a powerful film about advertising and the inspiration behind modern consumer culture. It reveals the work and wisdom of some of the most influential advertising creatives of our time - people who've prfoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's 'creative revolution' of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation. They brought you 'Just do it', and 'Think different' and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce and human emotion. Love them or loathe them, they have mastered the art of persuasion"--Container."
""A powerful new film about advertising and inspiration ... reveals the work and wisdom of some of the most influential advertising creatives of our time--people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's 'creative revolution' of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in Art & copy were responsible for 'Just do it, ' 'I love NY, ' 'Where's the beef?, ' 'Got milk, ' 'Think different, ' and brilliant campaigns for everything from cars to presidents. ... Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion"--Film Web site."@en
"The advertising industry in America exists in a paradox -- while it's all but impossible to go a day without being exposed to the work of leading figures in the advertising business, very little is known about the people behind the ads and the process by which they're created. Filmmaker Doug Pray offers a rare look inside the business of advertising in the documentary Art & Copy, in which he profiles a number of the most respected men and women in the ad game as they talk about their work, their motivations, and their views on the creative process. Pray's interview subjects include Lee Clow, who created memorable television spots for Apple's Macintosh computer and later their iPod MP3 player; Rich Silverstein and Jeff Goodby, who gave new life to the dairy industry with the "Got Milk?" campaign; Hal Riney, who helped put Ronald Reagan in the White House with his "Morning in America" TV spot; George Lois, who remade popular culture by coining the slogan "I Want My MTV"; and Mary Wells, the first woman to run a major ad agency and the creator of the "I (heart) New York" campaign."@en